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Who I Coach
Who I Coach

Client Profile
Current Profession
Personality Traits
Ambitions
Frustrations
Geographic Location

Client Profile

Every client that I work with is unique. No two people come to me with exactly the same set of challenges, frustrations or goals.

More often than not, I'm approached because a professional has reached a point in their life where the career path that they have been following for a number of years no longer inspires and motivates them. Furthermore, they have lost touch with the values which are most important to them. They want to re-connect with themselves and in doing so explore new opportunities that align with their core values in life.

Many of my clients are in the age range 25-40. I've found that professionals in this age group share some common challenges with respect to how they build a rewarding personal and professional life over the next 5, 10 and 15 years in an environment which is filled with uncertainty. As someone who falls into this age group I can relate to many of these challenges. This helps me to form a strong bond with my clients.

Current Profession

The professionals which I work with come from a variety of backgrounds including:
  • HR
  • Sales
  • Marketing
  • IT
  • Health
  • Coaching
  • Small Business Owner
The career path which each person has followed, has to a certain extent shaped who they are today. How they behave, what they believe they can achieve and why they choose to do some things and not others.

As a coach I'm certainly interested in how you've got to where you are today. However, I'm much more interested in helping you to identify where you go in the future and to develop the new behaviours that you'll need to get there.

For this reason, I'm less concerned with the specific profession that you work in and more concerned with the personality traits that define you.

Personality Traits

I specialise in helping ambitious but frustrated  professionals to build more rewarding careers. In addition to ambition and frustration, the professionals which I work with tend to share the following traits     
  • Self Starters
  • Independent
  • Natural problem solvers
  • Analytical thinkers
  • Leaders rather than followers

Ambitions

Many of the professionals that I work with are people who have come to the conclusion that they don't fit within the culture of the organisation which they have been working for. Their personality, values and ambitions are at odds with those of the organisation.

They are motivated less by short term career advancement & and more by longer term career satisfaction. Other primary motivations for professionals contacting me include:
  • Desire to make the move from employment into self employment
  • Desire to change industries
  • Desire to spend more time helping others
  • Desire to turn their knowledge and experience into new income streams
Frustrations

Many of my clients have arrived at a point in their life where their ambitions are out of sync with the values most important to them. This results in a feeling of emptiness when the ambition is achieved. Typically, a client will say something like "is that it?".

For example, the promotion that you worked hard to secure doesn't produce the feelings of happiness and satisfaction that you hoped it would. Over time this leads to frustration as you get trapped in a career that is no longer motivating or rewarding.



Geographic Location

Matrix Business Coaching are based in the UK and most of our clients are based in this country. However, as all of my 1-2-1 coaching work is delivered over the telephone its is possible to accommodate clients from outside the UK. If you do live outside of the UK, please contract me to discuss your specific requirements as time zones permitting I should be able to accommodate you.




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