| Personal Branding
Process
Through our four step process we can help you to build a unique
personal brand. During each coaching session we will focus on one of
the following four steps.
Step 1 - Clarify
The first step is
uncovering. This means we want you to discover who you are and what
makes you
unique. This is vital in revealing the core around which you build your
brand.
Your coach will work with
you to identify:
Your
vision & purpose –
what do you really want from your career and your life in general.
Your
unique strengths – Your
coach will help you to become aware of strengths which you were not
consciously aware you
had
What
others think & feel about you
– We often avoid feedback because we have been conditioned to
believe all
feedback will be negative. To build a unique you need to understand how
“target
market” sees you. We use an online feedback questionnaire which
can easily be
sent to friends, family & work colleagues to gain invaluable
feedback on
you. This gives you a whole new perspective on what you need to do to
build your
career.
Your
values and passions –
When you meet someone who is passionate about what they do, they
immediately
stick in your mind. We want you to focus on your passion and talk
freely about
it.
Your Target Audience –
Your
coach will help you to identify your target audience for your personal
brand by exploring the people you come into contact with and defining a
map of
who are the best targets.
During the Clarify stage
your coach will provide you with all the necessary workbooks and
support so you
can fully uncover what makes you unique.
Key workbooks &
resources supplied at this stage are:
- Personal Discovery Workbook
- My Target Market Map
- On-line 360 degree feedback
form
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Step
2 - Create
After identifying what really makes you
unique, the Create step focuses on building a set of messages that
concisely communicates what your brand values are.
Personal
Mission Statement – Not just for
large businesses, a well crafted mission statement can be used to keep
you focused on your longer term career goals. It can also be used to
help people within your target market understand exactly what makes you
different.
Personal
Vision Statement – Businesses
often get their mission & vision statements mixed up. Your coach
will work with you to make sure that you don’t. Your vision
statement is about what you what to contribute to the wider world in
the long term.
Elevator Pitch - Dreaded
by many and loved by sales people, your Elevator is simply a way of
helping people to remember what you do and what makes you different.
3
Things to Remember - What are the top 3
things that you really want people that you meet to remember about you?
Personal Marketing Plan –
Ultimately, if you are going to progress your career or build your
business), you need to have some form of marketing plan. Your personal
marketing plan should be a usable document which focuses on
information such as your goals, strengths and the options for achieving
your goals.
Your
coach will encourage you to add pictures, sounds and video to your
personal marketing plan to create more than just a boring text document.
Step 3 - Communicate
The acid test of any good brand is how effectively it communicates with
its target audience. How do successful, well established brands such as
Coca Cola, Microsoft or Nike communicate with their marketplace? What
media do they use? What messages do they communicate? We help you
identify the best communication channels for you and your brand and
build the most loyalty in the most effective way.
Communication Channels –
Not so long ago, communications were limited to a small number of
media, namely, TV, Radio, Newspapers & Magazines. The advent of the
Internet and broadband has opened up massive opportunities for the
average professional who is looking to build their profile.
Communication Tools –
Newsletters, Blogs, Video Blogs & the humble business cards are
just some of the tools that you can use to build your personal brand.
Your coach will help you explore the best tools for you.
Activity Plan – This is
where all the planning in the previous stages is put into action. At
Matrix Business Coaching our aim is to make sure you see tangible
results from your coaching sessions with us. We help you to build an
activity plan which takes you closer to your goals including deadlines
on when specific communication activities will be completed.
Step 4 - Control
The final step in building your personal brand is to measure
how people are responding to you. Measurement isn’t just about
tracking how many hits you get on your web site or how many people read
your blog. It’s also about how people respond to you on a face to
face basis.
Your coach will help you to develop the skills necessary to identify
the more subtle ways in which people react to you and what this means
with respect to your personal brand. The ultimate objective is to help
you communicate more consistently on a day to day basis. Consistency is
key. If you consistently communicate your brand values in a consistent
way more people will understand exactly what you do, what you stand for
and what makes you different.
If you want more information on how our methodology can give
you a more rewarding career and life then contact
us now.
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